AuthorHirschey, Mark
TitleFundamentals of managerial economics / Mark Hirschey
Imprint Mason, OH : South-Western, c2009
Edition 9th ed
Descript xxi, 666 p. : ill. ; 26 cm

CONTENT

Introduction to managerial economics -- Basic economic relations -- Statistical analysis of economic relations -- Demand and supply -- Demand analysis and estimation -- Forecasting -- Production analysis and compensation policy -- Cost analysis and estimation -- Linear programming -- Competitive markets -- Performance and strategy in competitive markets -- Monopoly and monopsony -- Monopolistic competition and oligopoly -- Game theory and competitive strategy -- Pricing practices -- Risk analysis -- Capital budgeting -- Government in the market economy -- Compounding and the time value of money -- Interest factor tables -- Statistical tables


SUBJECT

  1. Managerial economics

LOCATIONCALL#STATUS
Chula Business School Library338.5 H668F 2009 CHECK SHELVES
Chula Business School Library338.5 H668F 2009 CHECK SHELVES