Annual Member
| Author | Lehmann, Donald R |
|---|---|
| Title | Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer |
| Imprint | Boston : McGraw-Hill, c2008 |
| Edition | 7th ed |
| Descript | xii, 299 p. : ill. ; 24 cm |
Marketing planning -- Defining competitive -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing marketing strategy
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.802 L523A 2008 | CHECK SHELVES |
| Chula Business School Library | 658.802 L523A 2008 | CHECK SHELVES |
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