AuthorHirschey, Mark
TitleEconomics for managers / Mark Hirschey
Imprint Mason, OH : Thomson South-Western, c2006
Descript xx, 745 p. : ill ; 25 cm

CONTENT

Introduction -- Basics of economic analysis -- Market demand and supply -- Consumer behavior -- Demand elasticity -- Demand measurement -- Economic Forecasting -- Production policy -- Cost concepts and measurement -- Prefect competition -- Competitive market policy -- Monopoly and monophony -- Monopolistic competition and oligopoly -- Game theory -- Pricing policy -- Labor market policy -- Risk and uncertainty -- Investment policy -- Organization design -- Public policy


SUBJECT

  1. Managerial economics
  2. Economics

LOCATIONCALL#STATUS
Chula Business School Library338.5024 H669E 2006 CHECK SHELVES