Author | Hirschey, Mark |
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Title | Economics for managers / Mark Hirschey |
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Imprint |
Mason, OH : Thomson South-Western, c2006 |
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Descript |
xx, 745 p. : ill ; 25 cm |
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CONTENT
Introduction -- Basics of economic analysis -- Market demand and supply -- Consumer behavior -- Demand elasticity -- Demand measurement -- Economic Forecasting -- Production policy -- Cost concepts and measurement -- Prefect competition -- Competitive market policy -- Monopoly and monophony -- Monopolistic competition and oligopoly -- Game theory -- Pricing policy -- Labor market policy -- Risk and uncertainty -- Investment policy -- Organization design -- Public policy
SUBJECT
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Managerial economics
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Economics
LOCATION | CALL# | STATUS |
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Chula Business School Library | 338.5024 H669E 2006 |
CHECK SHELVES
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