International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han
Imprint
Upper Saddle River, N.J. : Pearson Prentice Hall, 2008
Edition
4th ed
Descript
xxii, 506 p. : ill., maps ; 28 cm
CONTENT
Global business environment -- Globalization -- National business environment -- Cross-cultural business -- Politics, Law, and business ethics -- Economic systems and development -- International trade and relations -- Foreign direct investment -- Regional economic integration -- The international financial systems -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing international products -- Managing international operations -- Hiring and managing employees