AuthorLorange, Peter
TitleThought leadership meets business : how business schools can become more successful / Peter Lorange
Imprint Cambridge : Cambridge University Press, 2008
Descript xix, 240 p. : ill

CONTENT

Background and conceptual framework -- Key academic programs and academic value-creation -- The critical role of R&D -- Marketing strategy -- Institutional learning -- Human resources strategy -- The learning partner perspective -- Business school leadership issues -- Conclusion: so, what are the key success factors?


SUBJECT

  1. Business education
  2. Business and education
  3. Success in business

LOCATIONCALL#STATUS
Sasin Library650.0711 L865T 2008 CHECK SHELVES