Thought leadership meets business : how business schools can become more successful / Peter Lorange
Imprint
Cambridge : Cambridge University Press, 2008
Descript
xix, 240 p. : ill
CONTENT
Background and conceptual framework -- Key academic programs and academic value-creation -- The critical role of R&D -- Marketing strategy -- Institutional learning -- Human resources strategy -- The learning partner perspective -- Business school leadership issues -- Conclusion: so, what are the key success factors?