Section 3: Coping with competition through management innovation -- Employee creativity: the root of organizational innovation / Nopporn Srivoravilai -- Growing through opportunity recognition / Nopporn Srivoravilai -- TRIZ: a tool for innovation building in companies / Nopporn Srivoravilai -- Kasikornbank's policy to support Thai SMEs -- Sustainable development at Siam City Cement Public Company Limited / Pamuke Suppasarn and Chandhaluk Heesawat -- Section 4: Articles of interest -- Siam Cement Group: a model of management professionalism -- Confidence of Asia Pacific CEOs remains strong Asia takes the lead on M&A activity / contributed by Price Water House Coopers -- Total experience management in CRM / Chalit Limpanavech -- Using broadband applications to enhance the competitiveness of your organization / Cherdsak Thawornsate -- Section 5: Coprorate Excellence -- Section 6: TMA Membership

1. Corporations -- Thailand -- Directories
2. Business enterprises -- Thailand -- Directories
3. Executives -- Thailand -- Directories
4. Thailand Management Association
5. Thailand Corporate Excellence Awards