The birth of MTV -- Building global brand equity -- 21st-century branding: the "relationship age" -- MTV and global urban youth culture -- MTV brand anatomy -- The MTV brand and business strategies -- Competitive analysis and brand development -- Brand execution: giving youth a total music experience -- Brand management -- Brand-building case studies: MTV India and MTV China -- The future of the MTV brand

1. Music videos
2. Branding (Marketing)
3. MTV Networks