Annual Member
| Author | Dru, Jean-Marie |
|---|---|
| Title | How disruption brought order : the story of a winning strategy in the world of advertising / Jean-Marie Dru |
| Imprint | New York, N.Y : Palgrave Macmillan, c2007 |
| Descript | 236 p. ; 24 cm |
Thinking diferently : the method, product, media , agency -- Acting differently : culture, values, skills, principles -- Behaving differently, the advertising man -- the brand
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 659.111 D794H | CHECK SHELVES |
| Chula Business School Library | 659.111 D794H 2007 | CHECK SHELVES |
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