Part 1: Who is the entrepreneur next door? -- How to succeed in business: the first time -- Your personality can pave the way to success -- Are you an entrepreneur or a wantapreneur? -- How the four personality factors work -- Entrepreneurs and wantapreneurs -- The DNA of entrepreneurial success -- Triumphs and tragedies -- Entrepreneurs and wantapreneurs: what drives them -- Part 3: How entrepreneurs and wantapreneurs operate -- Education and experience -- How entrepreneurs and wantapreneurs learn -- How enterpreneurs and wantapreneurs lead or manage -- Knowledge is the world's equalizer -- How entrepreneurs and wantapreneurs sell -- Part 3: Win, lose, or draw -- What makes personalities tick and what ticks them off -- Beating the dds -- How entrepreneurs and wantapreneurs beat the odds with the performance pyramid -- The goldilocks theory: creating an organization that's just right

1. Entrepreneurship