Part 1: Making money -- Hewlett-Packard shifts gears -- Maxwell house's calculus of coffee - Dialing up delicious : major discoveries from vlasic and prego -- How to make people feel good even when they pay more -- Discover more about your competitors than they themselves know - legally! -- Part 2: Making the future -- Rubik's cube of consumer electronics innovation -- Bridging cool design with hot science -- Patrt 3: Flying to venus -- Mind genomics: consumer mind "on the shelf" -- Making the president and public communications into "products" -- RDE defeats Murphy's law and "bares" the stock markets -- Asia Calling, Ltd. : the China angle -- RDE's "Brave new world!"

1. Marketing
2. New products