History of public relations -- Public relations departments -- Pulbic relations consultants -- Planning public relations programmes -- Public relations objectives -- Publics of public relations -- The news media -- Press relations -- Created private media -- Budgeting -- Evaluating results -- The ethics of public relations -- Management and employee relations -- Exhibitions and conferences -- Photography -- Printing processes -- Sponsorships -- Export public relations -- Marketing research -- Public relations in developing countries -- Special uses of PR -- New developments and trends

1. Public Relations