Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes and Richard Whittington
Imprint
Harlow, England : FT/Prentice Hall, 2005
Edition
7th ed
Descript
xxxvi, 1033 p. : col. ill
CONTENT
Introducing strategy -- Part 2: The strategic position -- The environment -- Strategic capability -- Expectations and purposes -- Part 3: Strategic choices -- Business - level strategy -- Corporate-level and international strategy -- Directions and methods of development -- Part 4: Strategy into action -- Organising for success - Enabling success -- Managing strategic change -- Part 5: How strategy develops -- Understanding strategy development