AuthorJohnson, Gerry
TitleExploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes and Richard Whittington
Imprint Harlow, England : FT/Prentice Hall, 2005
Edition 7th ed
Descript xxxvi, 1033 p. : col. ill

CONTENT

Introducing strategy -- Part 2: The strategic position -- The environment -- Strategic capability -- Expectations and purposes -- Part 3: Strategic choices -- Business - level strategy -- Corporate-level and international strategy -- Directions and methods of development -- Part 4: Strategy into action -- Organising for success - Enabling success -- Managing strategic change -- Part 5: How strategy develops -- Understanding strategy development


SUBJECT

  1. Business planning
  2. Strategic planning
  3. Business planning -- Case studies
  4. Strategic planning -- Case studies

LOCATIONCALL#STATUS
Sasin Library658.4012 J67E 2005 CHECK SHELVES
Arts Library : StackHD30.28 J67E 2005 CHECK SHELVES