Think ASEAN! : rethinking marketing toward ASEAN community 2015 / Philip Kotler, Hermawan Kartajaya and Hooi Den Huan
Imprint
Singapore : McGraw-Hill, c2007
Descript
xiv, 192 p. : ill ; 24 cm
CONTENT
Part 1: ASEAN from the top -- Digital technology in ASEAN -- Impact of globalization on ASEAN -- The future market of ASEAN -- Compete for ASEAN customers -- Part 2: Lessons from ASEAN marketing companies -- Watch out for the local champions -- Learn from the locals going ASEAN -- Be inspired by multinationals focusing on ASEAN -- Part 3: ASEAN marketing in practice -- ASEAN vision, local action -- Global value, ASEAN strategy, local tactic
SUBJECT
Marketing -- Southeast Asia
Brand name products -- Southeast Asia -- Marketing