Research design explained / Mark L. Mitchell, Janina M. Jolley
Imprint
Belmont, Calif. : Thomson/ Wadsworth, c2007
Edition
6th ed
Descript
xxiv, 611 p. : ill. (some col.) ; 24 cm
CONTENT
Science, psychology, and you -- Ethics and validity -- Generating and refining research hypotheses -- Reading and evaluating research -- Measuring and manipulating variables : reliability and validity -- Beyond reliability and validity : the best measure for your study -- Introduction to descriptive methods and correlational research -- Survey research -- Internal validity -- The simple experiment -- Expanding the simple experiment : the multiple-group experiment -- Expanding the experiment : factorial designs -- Matched pairs, within-subjects, and mixed designs -- Single-n designs and quasi-experiments -- Putting it all together : writing research proposals and reports