Annual Member
| Author | Churchill, Gilbert A |
|---|---|
| Title | Basic marketing research / Gilbert A.Churchill, Jr., Tom J. Brown |
| Imprint | Mason, OH : Thomson/South Western, c2007 |
| Edition | 6th ed |
| Descript | xxv, 593 p. : ill. ; 28 cm |
Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.83 C563B 2007 | CHECK SHELVES |
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 