Introduction to consumer behavior: Consumer behavior: a managerial perspective -- Consumer decision making: Complex decision making: purchase and consumption -- Consumer learning, habit and brand loyalty -- Low-involvment consumer decision making -- Situational influences in decision making -- The individual consumer: Consumer perceptions -- Consumer information acquisition and processing -- Attitude development and change -- Demographics and social class -- Lifestyle and personality -- Group and cultural influences: Cultural values -- Subcultural influences and age cohorts -- Cross-cultural and global influences -- Reference-group influences -- Household decision making -- Marketing action: The marketing communications process -- Market segmentation and micromarketing -- Consumer rights and social responsibility

1. Consumer Behavior