AuthorHirschey, Mark
TitleBasic economics for managers / Mark Hirschey
Imprint Mason, Ohio : Thomson Higher Education, 2006
Edition International student ed.
Descript xix, 666 p. : ill. ; 25 cm

CONTENT

Managerial economics: Optimization techniques ; Estimating economic relations -- Demand analysis: Market demand and supply analysis ; Demand theory and estimation ; Business forecasting -- Production process: Production theory ; Cost estimation and management ; Linear programming tools and techniques ; Perfect competition ; Competitive market performance -- Rivalry in imperfectly competitive markets: Monopoly ; Monopolistic competition and oligopoly ; Game theory ; Pricing techniques -- Long-Term investment policy: Dealing with risk and uncertainty ; Investment policy ; Government and business


SUBJECT

  1. Microeconomics
  2. Managerial economics

LOCATIONCALL#STATUS
Economics LibraryHD30.22 H57 CHECK SHELVES
Central Library (5th Floor)338.5 H669B CHECK SHELVES