Principles of effective writing: Writing and what it means to you -- Effective writing -- Communication theory and persuasion -- The writing process -- Public relations writing through journalistic media: News and the public relations writer -- Working with the media -- Broadcast media -- Organizational features -- Public relations writing through organizational media: Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and interviews -- Pulling it all together: Information kits -- Writing for news conferences -- A common sense stylebook for public relations writers

1. Public Relations
2. Public Relations -- Authorship
3. Publicity