Annual Member
| Author | Hunt, Shelby D |
|---|---|
| Title | Controversy in marketing theory : for reason, realism, turth, and objectivity / Shelby Hunt |
| Imprint | Armonk, N.Y. : M.E. Sharpe, 2003 |
| Descript | xiv, 344 p. : ill. ; 25 cm |
Natural philosophy and the rise of science: from Plato to Hegel -- The development of the philosophy of science discipline: from classical realism to logical empiricism -- The rise and fall of historical relativism in philosophy of science -- Post-relativistic philosophy of science -- On science, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On scientific realism and marketing research
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.8001 H943C 2003 | CHECK SHELVES |
| Chula Business School Library | 658.8001 H943C 2003 | CHECK SHELVES |
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