Annual Member
| Author | Hunt, Shelby D |
|---|---|
| Title | Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt |
| Imprint | Armonk, N.Y. : M.E. Shapre, 2002 |
| Descript | xv, 323 p. : ill. ; 25 cm |
On the marketing discipline -- The morphology of explanation -- Explanation: issues and aspects -- The morphology of scientific laws -- Scientific laws: issues and aspects -- The morphology of theory -- Theory: issues and aspects -- Toward a general theory of marketing
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.8001 H943F 2002 | CHECK SHELVES |
| Chula Business School Library | 658.8001 H943F 2002 | CHECK SHELVES |
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