Annual Member
| Author | Newman, Michael |
|---|---|
| Title | The 22 irrefutable laws of advertising (and when to violate them) / Michael Newman |
| Imprint | Singapore : John Wiley & Sons (Asia) Pte Ltd, 2004 |
| Edition | 1st ed |
| Descript | xxvi, 242 p. : ill.; 23 cm |
The law of simplicity -- The law of positioning -- The law of consistency -- The law of selling -- The law of emotion -- The law of love -- The law of experience -- The law of relevane -- The law of humour -- The law of disruption -- The law of jump -- The law of fascination -- The law of irreverence -- The law of taste -- The law of topicality -- The law of the silver elephant -- The law of the chat -- The law of nice -- The lore of negativity -- The law of execution -- The law of evolution -- The outlaw -- The law of deadlines -- The 10 irresponsible crimes against advertising
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.1 N554T 2004 | CHECK SHELVES |
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