AuthorCzinkota, Michael R
TitleInternational business / Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
Imprint Australia : Thomson/South-Western, 2005
Edition 7th ed
Descript xxxiii, 782 p. : col. ill

CONTENT

Part 1: Impact -- The international business imperative -- Part 2: Environment -- Culture -- Trade and investment policies -- Politics and law -- Part 3: Foundations -- The theory of trade and investment -- The balance of payments -- Part 4: Markets -- Financial markets -- Economic integration -- Emerging markets -- Part 5: Strategy -- Building the knowledge base -- Entry and expansion -- Strategic planning -- Organization, implementation, and control -- Part 6: Operations -- Marketing -- Services -- Logistics and supply-chain management -- Financial management -- Corporate governance, accounting, and taxation -- Human resource management Part 7: Future -- New horizons


SUBJECT

  1. International trade
  2. International finance
  3. International business enterprises
  4. Investments
  5. Foreign

LOCATIONCALL#STATUS
Chula Business School Library658.049 C998I 2005 CHECK SHELVES
Sasin Library658.848 C998I 2005 CHECK SHELVES
Chula Business School Library658.049 C998I 2005 CHECK SHELVES
Central Library @ Chamchuri 10HF1379 C9 2005 CHECK SHELVES