International business / Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
Imprint
Australia : Thomson/South-Western, 2005
Edition
7th ed
Descript
xxxiii, 782 p. : col. ill
CONTENT
Part 1: Impact -- The international business imperative -- Part 2: Environment -- Culture -- Trade and investment policies -- Politics and law -- Part 3: Foundations -- The theory of trade and investment -- The balance of payments -- Part 4: Markets -- Financial markets -- Economic integration -- Emerging markets -- Part 5: Strategy -- Building the knowledge base -- Entry and expansion -- Strategic planning -- Organization, implementation, and control -- Part 6: Operations -- Marketing -- Services -- Logistics and supply-chain management -- Financial management -- Corporate governance, accounting, and taxation -- Human resource management Part 7: Future -- New horizons