Introduction to Mcdonaldization -- Mcdonaldization and its precursors: From the iron cage to the fast-food factory -- Efficiency: Drive-throughs and fingers foods -- Calculability: Big macs and little chips -- Predictability: It never rains on those little houses on the hillside -- Control: Human and nonhuman robots -- Irrationality of rationality: Traffic jams on those "Happy trails" -- Globalization and Mcdonaldization: Does it all amount to ... nothing? -- Mcdonaldization in a changing world: Are there any limits? -- Dealing with Mcdonaldization: A practical guide

1. Social structure -- United States
2. Management -- Social aspects -- United States
3. Fast food restaurants -- Social aspects -- United States
4. Rationalization (Psychology)
5. United States -- Social conditions -- 1980-