Annual Member
| Author | Churchill, Gilbert A |
|---|---|
| Title | Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci |
| Imprint | Mason, Ohio : Thomson/South-Western, c2005 |
| Edition | 9th ed |
| Descript | xxii, 697 p. : ill. ; 26 cm |
Marketing research, the research process and problem definition -- Determine research design -- Design data-collection method and forms -- Sample design for data collection and sample size -- Data analysis and interpretation -- Research report
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.83 C563M 2005 | CHECK SHELVES |
| Sasin Library | 658.83 C563M 2005 | CHECK SHELVES |
| Sasin Library | 658.83 C563M 2005 | CHECK SHELVES |
| Communication Arts Library | 658.83 C563M 2005 | CHECK SHELVES |
| Chula Business School Library | 658.83 C563M 2005 | CHECK SHELVES |
| Chula Business School Library | 658.83 C563M 2005 | CHECK SHELVES |
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