Annual Member
| Author | Johnson, Gerry |
|---|---|
| Title | Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes |
| Imprint | Harlow, England : Financial Times/Prentice Hall, 2002 |
| Edition | 6th ed |
| Descript | xxxvii, 1082 p. : ill |
Part 1: Introduction -- Introducing strategy -- Understanding strategy development -- Part 2: The strategic position -- The environment -- Strategic capability -- Expectations and purposes -- Part 3: Strategic choices -- Corporate-level strategy -- Business-level strategy -- Directions and methods of development -- Part 4: Strategy into action -- Organising for success -- Enabling success -- Managing strategic change
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.4012 J67E 2002 | CHECK SHELVES |
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