International business : Update 2003 / Michael R.Czinkota, Ilkka A. Ronkainen, and Michael H.Moffett
Imprint
Mason, Ohio : Thomson/South-Western, c2003
Descript
xxxiii, 713 p. : ill. ; 29 cm
CONTENT
Impact of international business: The international business imperative ; Culture and international business ; National trade and investment policies ; Politics and laws -- Theoretical foundations: The theroy of international trade and investment ; The international economic activity of the nation: the balance of payments -- The international business environment: International financial markets ; Economic integration ; Market transitions -- International business preparation and market entry: International business research ; International business entry and expansion ; Strategic planning in international business -- International business strategy and operations: International marketing ; International marketing ; International services ; International logistics and supply-chain management ; Multinational financial management ; International accounting and taxation ; International human resource management ; Organization, implementation, and control of international operations ; The future