AuthorRobertson, Thomas S
TitleMarketing strategy [videorecording] / Thomas S. Robertson and David J. Reibstein
Imprint Philadelphia, PA : Wharton School, University of Pennsylvania, 1988
Descript 1 videocassette, 1 sound cassette, 1 study guide ; in container, 31x25x4 cm

SUBJECT

  1. Marketing
  2. Marketing research
  3. Marketing -- Management
  4. Marketing audits
  5. Product life cycle
  6. Consumers -- Research

LOCATIONCALL#STATUS
Sasin LibraryVCR 197 CHECK SHELVES