Author | Johnson, Gerry |
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Title | Exploring corporate strategy / Gerry Johnson, Kevan Scholes |
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Imprint |
Harlow, England : Financial Times/Prentice Hall, c2002 |
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Edition |
6th ed |
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Descript |
xxxvii, 607 p |
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CONTENT
Introducing strategy -- Understanding strategy development -- The environment -- Strategic capability -- Expectations and purposes -- Corporate-level strategy -- Business-level strategy -- Directions and methods of development -- Organising for success -- Enabling success -- Managing strategic change
SUBJECT
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Corporate planning
LOCATION | CALL# | STATUS |
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Sasin Library | 658.4012 J67E 2002 |
CHECK SHELVES
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