AuthorJohnson, Gerry
TitleExploring corporate strategy / Gerry Johnson, Kevan Scholes
Imprint Harlow, England : Financial Times/Prentice Hall, c2002
Edition 6th ed
Descript xxxvii, 607 p

CONTENT

Introducing strategy -- Understanding strategy development -- The environment -- Strategic capability -- Expectations and purposes -- Corporate-level strategy -- Business-level strategy -- Directions and methods of development -- Organising for success -- Enabling success -- Managing strategic change


SUBJECT

  1. Corporate planning

LOCATIONCALL#STATUS
Sasin Library658.4012 J67E 2002 CHECK SHELVES