Author | Cartwright, Roger |
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Title | Mastering marketing management / Roger Cartwright |
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Imprint |
Houndmills : PALGRAVE, 2002 |
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Descript |
x, 334 p. : ill. ; 24 cm |
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CONTENT
Introduction: Understanding the organisation ; Understanding the market ; Market research ; Competition -- Product/customer value: Needs and wants ; Understanding the product ; Portfolios and life cycles -- Price/cost: Costs ; Quality, value and price -- Promotion/communications: Advertising ; Image and public relations -- Place/convenience: Distribution channels ; Understanding the customer
SUBJECT
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Marketing -- Management
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.8 C329M |
CHECK SHELVES
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