AuthorJankowicz, A. D
TitleBusiness research projects / Jankowicz A.D.
Imprint London : Business, c2000
Edition 3rd ed
Descript xiv, 354 p. ; 25 cm

CONTENT

Purpose and objectives of a project -- Choosing a topic -- Standards of assessment -- Getting organised for take-off -- reviewing and using the literature -- Planning empirical work -- Methods and techniques -- Semi-structured, open-ended techniques: Conversations and storytelling ; Interview ; Focus group -- Fully structured techniques: Questionnaire ; Face-to-face interview ; Telephone interviews -- Further techniques: Repertory grid ; Attitude scaling ; observation techniques -- Writing it up


SUBJECT

  1. Management -- Research -- Handbooks
  2. manuals
  3. etc
  4. Business enterprises -- Research -- Handbooks
  5. manuals
  6. etc

LOCATIONCALL#STATUS
Central Library (4th Floor)650.072 J33Br CHECK SHELVES