Annual Member
| Author | Cateora, Philip R |
|---|---|
| Title | International marketing / Philip R. Cateora, John L. Graham |
| Imprint | New York : McGraw-Hill, 2002 |
| Edition | 11th ed |
| Descript | xxv, 694 p: ill |
The cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.848 C359I 2002 | CHECK SHELVES |
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