Author | Czinkota, Michael R |
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Title | International business / Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett |
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Imprint |
Forth Worth, Tx. : Harcourt College, c2002 |
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Edition |
6th ed |
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Descript |
xxix, 672 p. : ill., map |
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CONTENT
Part 1: The impact of international business -- The international business imperative -- Culture and international business -- National trade and investment policies -- Politics and laws -- Part 2: Theoretical foundations -- The theory of international trade and investment -- The international economic activity of the nation: the balance of payments -- Part 3: The international business environment -- International financial markets -- Economic integration -- Market transitions and development -- Part 4: International business preparation and market entry -- International business research -- International business entry and development -- Strategic planning in international business -- Part 5: International business strategy and operations -- International marketing -- International services -- International logistics and supply-chain management -- Multinational financial management -- International accounting and taxation -- International human resource management -- Organization, implementation, and control of international operations
SUBJECT
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Export marketing
LOCATION | CALL# | STATUS |
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Sasin Library | 658.848 C998I 2002 |
CHECK SHELVES
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