Author | Lehmann, Donald R |
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Title | Analysis for marketing planning / Donald R. Lehmann and Russell S. Winer |
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Imprint |
Boston : McGraw-Hill, 2002 |
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Edition |
5th ed |
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Descript |
xiii, 256 p. ; 23 cm |
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CONTENT
Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing product strategy
SUBJECT
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Marketing -- United States -- Management
LOCATION | CALL# | STATUS |
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Language Institute Library | 428.638 L523A |
CHECK SHELVES
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Central Library (4th Floor) | 658.802 L523A 2002 |
CHECK SHELVES
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