The business of digital television / Chris Forrester
Imprint
Oxford : Focal Press, 2000
Edition
1st ed
Descript
xii, 275 p.; 22 cm
CONTENT
From dumb box to television that's alive -- The analogue television business today -- The adoption of digital -- Cable, satellite or digital television -- Where is digital today -- Is new content still king -- Selling digital television -- The economy of niches -- Web-casting to the TV, or TV on the PC -- The future: brave new world or just more of the same
SUBJECT
Digital Television
Television Broadcasting -- Technological Innovations