Author | Aaker, David A |
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Title | Strategic market management / David A. Aaker |
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Imprint |
New York : Wiley, c2001 |
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Edition |
6th ed |
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Descript |
xiv, 338 p |
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CONTENT
Part 1: Introduction and overview -- Business strategy : the concept and trends in its management -- Strategic market management: an overview -- Part 2: Strategy analysis -- External and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Part 3: Alternative business strategies -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Cost, focus, and the preemptive move -- Strategic positioning -- Growth strategies: penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Part 4: Implementation
SUBJECT
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Marketing -- Management
LOCATION | CALL# | STATUS |
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Sasin Library | 658.8 A111S 2001 |
CHECK SHELVES
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