Author | Zikmund, William G |
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Title | Exploring marketing research / William G. Zikmund |
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Imprint |
Fort Worth : Dryden Press, 2000 |
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Edition |
7th ed |
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Descript |
xxxiii, 812 p. : ill. (some col.) ; 27 cm |
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CONTENT
Beginning stages of the research process -- Survey research: an overview -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases -- Video research projects
SUBJECT
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Marketing research
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.83 Z68E 2000 |
CHECK SHELVES
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