Annual Member
| Author | Stern, Louis W., 1935- |
|---|---|
| Title | Marketing channels / Louis W. Stern...[et al.] |
| Imprint | Upper Saddle River, N.J. : Prentice Hall, c2001 |
| Edition | 6th ed |
| Descript | xiii, 590 p |
Introduction and analytic foramework for the book -- Channel design: demand, supply and competition -- Channel implementation and performance measurement -- Channel institutions
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.84 M345 2001 | CHECK SHELVES |
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