AuthorWild, John J
TitleInternational business : an integrated approach / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han
Imprint Upper Saddle River, N.J. : Prentice Hall International, c2001
Edition E-Business updated ed
Descript xxvi, 573 p. : col. ill

CONTENT

Part 1: Overview of international business -- The global perspective -- Part 2: National business environments -- Culture in business -- Politics and law in business -- Business in other economes -- Part 3: International trade and investment -- International trade -- Government impact on international trade -- Foreign direct investment -- Regional economic integration -- Part 4: The international financial system -- International financial markets -- International monetary system -- Part 5: International business management -- Analyzing international opportunities -- Planning and organizing international operations -- Selecting and managing entry modes -- Acquiring business resources -- Managing the international business


SUBJECT

  1. International business enterprises -- Management
  2. International trade

LOCATIONCALL#STATUS
Chula Business School Library658.049 W668I 2001 CHECK SHELVES
Sasin Library658.049 W668I 2001 CHECK SHELVES