Author | Hughes, Arthur Middleton |
---|
Title | Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes |
---|
Imprint |
Burr Ridge, Ill. : Irwin Professional Pub., c1994 |
---|
Descript |
xi, 352 p. : ill. ; 24 cm |
---|
|
CONTENT
What is database marketing? -- Strategy development -- Profiting by experience -- Keeping up with database marketing
SUBJECT
-
Database marketing -- Planning
LOCATION | CALL# | STATUS |
---|
Chula Business School Library | 658.84 H893S 1994 |
CHECK SHELVES
|