Annual Member
| Author | Temporal, Paul |
|---|---|
| Title | Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal and K.C. Lee |
| Imprint | Singapore : John Wiley & Sons (Asia), c2001 |
| Descript | x, 219 p. : col. ill |
The technology century -- Introduction to branding -- Branding and technology -- Positioning strategies for technology companies and products -- Hi-tech hi-touch branding techniques -- Brand on the Web -- The importance of branding to hi-tech service companies
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.827 T288H 2001 | CHECK SHELVES |
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 