Introducing electronic media: The information superhighway -- The players -- Some essential terms -- Back to basics -- From radio to television: Cultural precedents -- Technological preecedents -- Wireless communication -- Emergence of broadcasting -- Broadcasting becomes an industry -- Government regulation -- Depression years, 1929-1937 -- Early radio programs -- Radio in world war II, 1939-1945 -- Pre-1948 TV development -- Growing pains: channels, color, networkds -- Golden age of television, 1948-1957 -- Radio's response -- Cable and newer media: Emergence of cable -- Cable becomes a major player -- Niche services -- Electronics revolution -- Consumer media -- Broadcasting: changing course -- Sorting it out -- How electornic media work: Electromagnetism -- Radio and audio waves -- Information, formats and modulation -- Wave Propagation -- Mutual interference -- AM stations -- FM stations -- Electronic picturess -- TV channels -- Analog TV transmission -- TV reception -- Solid-stated receivers -- Cable systems -- Relays, recording, and the digital revolution: Terrestrial relays -- Satellite relays -- Analog sound recording -- Analog video recording -- Digital signal processing -- Digital recording -- Digital TV transmission -- Gigital radio -- Networking and switching The internet -- Commercial operations: The basics -- Broadcast stations -- Broadcast TV networks -- Cable -- Cable program services -- Advertising basics -- Advertising rates -- Sale of advertising -- Advertising standards -- Subscription-fee revenue -- Personnel -- Investment, profit, and loss -- Critique: bottom-line mentality -- Noncommercial services: From educational radio to pbulic broadcasting -- National organizations -- Public stations -- Economics -- TV program Sources -- Noncommercisl TV programs -- Noncommercial radio programms -- Changing roles -- Programs and programming basics : Program costs -- Syndication -- Program types -- Entertainment program sources -- News sources -- Sports program sources -- Network schedule strategies -- Local schedule strategies -- Program promotion -- Programs: networkd, syndicated, local: Prime-time network TV entertainment -- Non-Prime-time network TV entertainment -- Network TV sports -- Children's programs -- Network TV news and public-affairs programs -- Syndicated TV programs -- Radio networkd and syndicated programs -- Locally produced TV programs -- Local radio programs -- Internet programming -- Program critique -- Ratings: Ratings business -- Collecting data -- Sampling -- Determining ratings and shares -- Use and abuse of ratings -- Broadcast audiences -- Cable audiences -- VCR audiences -- Measuring internet use -- Other applied research -- Effects: developing effects research -- News -- World events -- Politics -- Government -- Entertainment -- Violence -- Advertising -- Regulation and licensing: Federal jurisdiction -- Communications act -- FCC basics -- Broadcast licensing -- Operations -- Renewal -- Enforcement -- Cable -- Other electronic media -- Deregulation -- Other regulation -- Constitutional issues: First amendment -- Broadcasting's limited rights -- First amendment status of other electronic media -- Things you can't say -- Obscenity and indecency -- Owenership -- Political access -- Public access -- Serving children -- Copyright -- Changing perspectives -- Global view: Controlling philosophies -- Pluralistic trend -- Access -- Economics and geography -- Programs -- Transborder broadcasting -- International satellites

1. Broadcasting -- United States