Introducing electronic media: The information superhighway -- The players -- Some essential terms -- Back to basics -- From radio to television: Cultural precedents -- Technological precedents -- Wireless communication -- Emergence of broadcasting -- Broadcasting becomes an industry -- Government regulation -- Depression years, 1929-1945 -- Pre-1948 TV development -- Growing pains: channels, color, networks -- Golden age of television,1948-1957 -- Radio's response -- Cable and newer media: Emergence of cable -- Cable becomes a major player -- Niche services -- Electronics revolution -- Consumer media -- Broadcasting-changing course -- Sorting it out -- How electronic media work: Electromagnetism -- Radio and audio waves -- Modulation -- Wave propagation -- Mutual interference -- AM stations -- FM stations -- Electronic pictures -- TV channels -- TV transmission -- TV reception -- Solid-state receivers -- Cable systems -- Relays, recording, and the digital revolution: Terrestrial relays -- Analog sound recording -- Analog video recording -- Digital signal processing -- Digital recording -- Digital TV transmission -- Digital radio -- Networking and switching -- The internet -- Commercial operations -- The basics -- Broadcast stations -- Broadcast TV networks -- Cable -- Cable program services -- Advertising basics -- Advertising rates -- Sale of advertising -- Advertising standards -- Subscription -fee revenue -- Personnel -- Investments, profit, and loss -- Critique: bottom-line mentality -- Noncommercial services: From educational radio to public broadcasting -- National organizations -- Public stations -- Economics -- TV program sources -- Noncommercial TV programs -- Noncommercial radio programs -- Changing roles -- Programs and programming basics: Program costs -- Syndication Porgram types -- Entertainment program sources -- News sources -- Sports program sources -- Network schedule strategies -- Local schedule strategies -- Program promotion -- Programs: network, syndicated, local: Network TV prime-time entertainment -- Non-prime-time network TV entertainment -- Network TV sports -- Children's programs -- Network TV news and public-affairs programs -- Syndicated TV programs -- Radio network and syndicated programs -- Locally produced TV programs -- Local radio programs -- World wide web programming -- Program critique -- Ratings: Ratings business -- Collecting data -- Sampling -- Determining ratings and shares -- Use and abuse of ratings -- Broadcast audiences -- Cable audiences -- VCR audiences -- Measuring internet use -- Other applied research -- Effects: Developing effects research -- News -- World events -- Politics -- Government -- Entertainment -- Violence -- Advertsiing -- Regulation and licensing: Federal jurisdiction -- Communications act -- FCC basics -- Broadcast licensing -- Operations -- Renewal Enforcement -- Cable Other electronic media -- Deregulation -- Other regulation -- Constitutional issues: First amendment -- Broadcasting's limited rights -- First amendment status of other electronic media -- Things you can't say -- Obscenity and indecency -- Ownership -- Political access -- Public access -- Serving children -- Copyright -- Changing perspectives -- Global view: Controlling philosophies -- Pluralistic trend -- Deregulation -- Access -- Economics and geography -- Programs -- Transborder broadcasting -- International satellites -- Cable and newer media

1. Broadcasting -- United States