Annual Member
| Author | Temporal, Paul |
|---|---|
| Title | Strategic positioning : creating growth generating profits achieving performance / Paul Temporal |
| Imprint | Selangor Darul Ehsan, Malaysia : Oxford University Press, 1999 |
| Descript | xvii, 214 p. ; 24 cm |
Strategic positioning power -- Strategic positioning for all -- Positioning strategies -- Repositioning -- Positioning and branding -- Positioning with focus -- Strategic positioning and marketing communications -- Positioning and the search for success -- Issues in strategic positioning -- Strategic positioning: points to ponder
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.4012 T288S | CHECK SHELVES |
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