Introduction to global marketing -- The global economic environment -- social and cultural environments -- The political, legal, and regulatory environments of global marketing -- glboal markets and buyers -- global marketing information systems and research -- Segmentation, targeting, and positioning -- Sourcing : exporting and importing -- Global marketing strategy: entry and expansion -- Competitive analysis and strategy -- Cooperative strategies and global strategic partnerships -- Product decisions -- Pricing decisions -- Global marketing channels and physical distribution -- Global advertising -- Global marketing communications decisions, public relations, sales promotion, personal selling, direct marketing, database marketing, and the Internet -- Leading organizing and controlling the global marketing effort -- The future of global marketing

1. Export marketing -- Management
2. Export marketing -- Management -- Case studies