Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal

Author	Temporal, Paul
Title	Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal
Imprint	Singapore : Wiley, c2000
Descript	ix, 261 p

CONTENT

Acer -- Tiger Balm -- The New Zealand Rugby team -- Padini Holdings -- National Computer Systems -- BMW in Asia -- Hello Kitty -- Royal Selangor -- Southern Unit Trust -- Volkswagen -- Ikea -- Singapore Airlines -- Banyan Tree Hotels & Resorts -- Gucci -- Boon Rawd Brewery -- Pillsbury -- Asian Home Gourmet -- Nautica -- Malsysian Mosaics -- Sitra Wood -- Singtel -- The Levi's story -- Tag Heuer -- Starbucks

SUBJECT

Brand name products -- Case studies
Marketing -- Case studies
Competition international -- Case studies
international trade

LOCATION	CALL#	STATUS
Chula Business School Library	658.827 T288B 2000	CHECK SHELVES
Chula Business School Library	658.827 T288B 2000	CHECK SHELVES
Sasin Library	658.827 T288B 2000	CHECK SHELVES
Thailand and ASEAN Information Center (6th Floor)	[TAIC] 56388	CHECK SHELVES