The format liturgy of the object: Profusion -- The miraculous status of consumption -- The vicious circle of growth -- The theory of consumption: The social logic of consumption -- Towards a theory of consumption -- Personalization or the smallest marginal difference -- Mass media, sex and leisure: Mass-media culture -- The finest consumer object: the body -- The drama of leisure or the impossibility of wasting one's time -- The mystique of solicitude -- Anomie in the affluent society -- Conclusion: On contemporary alienation or the end of the pact with the devil

1. Consumers