Author | Kotler, Philip |
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Title | Kotler on marketing : how to create, win, and dominate markets / Philip Kotler |
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Imprint |
New York : Free Press, c1999 |
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Descript |
xiv, 257 p. ; 25 cm |
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CONTENT
Strategic marketing: Building profitable business through world-class marketing ; Using marketing to understand, create, communicate, and deliver value -- Identifying market opportunities and developing targeted value offerings ; Developing value propositions and building brand equity -- Tactical marketing: Developing and using market intelligence ; Designing the marketing mix ; Acquiring, retaining, and growing customers ; Designing and delivering more customer value -- Administrative marketing: Planning and organizing for more effective marketing ; Evaluating and controlling marketing performance -- Transformational marketing: Adapting to the new age of electronic marketing
SUBJECT
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Marketing -- Management
LOCATION | CALL# | STATUS |
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Sasin Library | 658.8 K87K 1999 |
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Sasin Library | 658.8 K87K 1999 |
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Chula Business School Library | 658.8 K87K 1999 |
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Chula Business School Library | 658.8 K87K 1999 |
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Central Library (4th Floor) | 658.8 K87K |
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Political Science Library | 658.8 K87K |
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Law Library (4th Floor) | HF5415.13 K638k 1999 |
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