Annual Member
| Author | Cateora, Philip R |
|---|---|
| Title | International marketing / Philip R. Cateora, John L. Graham |
| Imprint | Boston : Irwin/McGraw-Hill, c1999 |
| Edition | 10th ed |
| Descript | xxv, 721 p. : ill. (some col.) ; 29 cm |
Overview -- Cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.848 C359I 1999 | CHECK SHELVES |
| Chula Business School Library | 658.848 C359I 1999 | CHECK SHELVES |
| Central Library (5th Floor) | 382 C359I 1999 | CHECK SHELVES |
| Center of Learning Network for the Region Library | 658.848 C359I 1999 | CHECK SHELVES |
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