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หน้าแรก Library Catalog (OPAC)

AuthorChurchill, Gilbert A
TitleMarketing research : methodological foundations / Gilbert A. Churchill, Jr
Imprint Fort Worth : Dryden Press, c1999
Edition 7th ed
Descript xxviii, 1017 p. ; 27 cm

CONTENT

Marketing research, the research process, and problem definition -- Determine research design -- Design data-collection method and forms -- Sample design and data collection -- Analysis and interpretation of data -- Research report


SUBJECT

  1. Marketing research

LOCATIONCALL#STATUS
Sasin Library658.83 C563M 1999 CHECK SHELVES
Chula Business School Library658.83 C563M 1999 CHECK SHELVES
Chula Business School Library658.83 C563M 1999 CHECK SHELVES
Chula Business School Library658.83 C563M 1999 CHECK SHELVES
Chula Business School Library658.83 C563M 1999 CHECK SHELVES
Central Library (4th Floor)658.83 C563M 1999 CHECK SHELVES

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