AuthorWells, William, 1926-
TitleAdvertising : principles and practice / William Wells, John Burnett, Sandra Moriarty
Imprint Upper Saddle River, NJ. : Prentice-Hall, c1998
Descript xxi, 731 p. : ill. (some col.) ; 30 cm

SUBJECT

  1. Advertising

LOCATIONCALL#STATUS
Chula Business School Library659.1 W456A 1998 CHECK SHELVES